January 5, 2010 by keithogorek
Read his blog post that compares indie book publishing with traditional
I wish I could claim authorship of the headline, but it is actually from a post today on The Huffington Post by Rob Asghar. In today’s article, he follows up on his previous post where he eloquently outlined the current resistance to the growth in indie book publishing from traditional publishing. Today, he announced the publication of his first book using a self publisher. What I found most interesting is his comparison of the publishing process and marketing of his book versus a friend of his who published with a traditional publisher. Here’s what he said.
Although our books are coming out at the same time, giving consumers a greater range of Pakistani-American reading choices than they ever hoped or wanted to have, I was able to get my book out far more quickly, with full autonomy over content, style, design and title. And rest assured that I’ll market the hell out of my book on the Internet and in other media, while he’ll depend on a traditional system that does less and less smart marketing as it struggles in the tar pits. Check back in six months and ask me how things went in our friendly rivalry.
What I also found interesting about Rob’s quote is he realizes the marketing responsiblity is going to mostly fall to him. There is an illusion among authors that publishing with a traditional publisher guarantees marketing support. Not so much any more.
I am sure Rob will keep us apprised of his progress. I look forward to seeing his next post.
Posted in book marketing, self publishing | Tagged authors, book marketing, Book publishing, self publishing | Leave a Comment »
January 2, 2010 by keithogorek
Feature story on book marketing in January issue. Good stuff
If you fly American Airlines during January, you will find a feature article about self-publishing in their inflight magazine American Way. What makes this article different from the plethora of articles that have been written this past year about self-publishing is this story focuses on marketing, not publishing. It already assumes that many authors are going to choose this path to getting books in the marketplace. That may seem like a nuance, but I think it signals a fundamental change of view toward self publishing. It changes the question for authors from, “should I self-publish?” to “how do I market my book now that I have self-published?”
Then it goes on to provide helpful tips from both people in the industry and self-published authors. Definitely worth the read.
Posted in authors, book marketing, book selling, self publishing | Tagged book marketing, indie book publishing, self publishing | Leave a Comment »
December 21, 2009 by keithogorek
Godin's post is titled, "You don't have the power"
One of the blogs I enjoy reading is written by Seth Godin. In a recent post, Seth addresses the current debate around self publishing. His comment fall into the category of, “I wished I would have wrote that” or “I could not have said it any better”. In his post, Seth makes the argument that publishers resistance to the indie book publishing is short sighted and is a similar battle that was fought and lost by the movie and newspaper industries. Here’s how he put it:
Movie execs thought they had the power to fight TV. Record execs thought they had the power to fight iTunes. Magazine execs thought they had the power to fight the web. Newspaper execs thought they had the power to fight Craigslist.
To read the complete post, click here. I think you will find it an interesting perspective.
Posted in authors, self publishing | Tagged authors, self publishing, Seth Godin, social media | Leave a Comment »
