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Archive for January, 2010

Aligning publishers interests with those of writers and readers

Posted in book marketing, self publishing, tagged , , , on January 5, 2010 | Leave a Comment »

I wish I could claim authorship of the headline, but it is actually from a post today on The Huffington Post by Rob Asghar.  In today’s article, he follows up on his previous post  where he eloquently outlined the current resistance to the growth in indie book publishing from traditional publishing. Today, he announced the publication [...]

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Something special in the air

Posted in authors, book marketing, book selling, self publishing, tagged , , on January 2, 2010 | Leave a Comment »

If you fly American Airlines during January, you will find a feature article about self-publishing in their inflight magazine American Way. What makes this article different from the plethora of articles that have been written this past year about self-publishing is this story focuses on marketing, not publishing. It already assumes that many authors are [...]

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