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Posts Tagged ‘book marketing’

Writing your marketing plan is as important as your manuscript.

Posted in book marketing, self publishing, tagged , , on February 21, 2010 | Leave a Comment »

As authors, we write because we are inspired to tell a story, or have something to say to help people or just enjoy it. However, if we are going to be as successful at selling books as we are at writing books, we need to think about the marketing plan for the book when we [...]

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Aligning publishers interests with those of writers and readers

Posted in book marketing, self publishing, tagged , , , on January 5, 2010 | Leave a Comment »

I wish I could claim authorship of the headline, but it is actually from a post today on The Huffington Post by Rob Asghar.  In today’s article, he follows up on his previous post  where he eloquently outlined the current resistance to the growth in indie book publishing from traditional publishing. Today, he announced the publication [...]

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Something special in the air

Posted in authors, book marketing, book selling, self publishing, tagged , , on January 2, 2010 | Leave a Comment »

If you fly American Airlines during January, you will find a feature article about self-publishing in their inflight magazine American Way. What makes this article different from the plethora of articles that have been written this past year about self-publishing is this story focuses on marketing, not publishing. It already assumes that many authors are [...]

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